Eyecare Now, Eyecare Always

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The Eyecare Now, Eyecare Always (ENEA) campaign and resources were developed in response to identified gaps, community need and sector priorities in Aboriginal and Torres Strait Islander eye health. The campaign continues to support priorities reflected in subsequent national eye health and Aboriginal and Torres Strait Islander health policy frameworks, including the National Aboriginal and Torres Strait Islander Health Plan 2021–2031.

Developed between 2023 -2025, ENEA is a suite of eye health promotion resources for Aboriginal and Torres Strait Islander peoples across Australia. These resources aim to promote regular eye checks, particularly through the annual 715 Health Check, and increase awareness of eye health, refractive error, cataract, diabetic retinopathy and trachoma (including trichiasis).

ENEA was designed to:

• Promote regular      eye checks as part of comprehensive primary health care
• Increase      awareness of eye health and vision throughout life
• Encourage uptake      of the annual 715 Health Check and associated prevention, early detection      and follow-up eye care
• Support      awareness of refractive error, cataract, diabetic retinopathy and trachoma      (trichiasis)
• Provide      consistent, evidence-based eye health messaging

ENEA is for Aboriginal and Torres Strait Islander people, their families and carers, and primary health care workers, including Aboriginal Health Workers and Practitioners, health promotion workers, eye health coordinators and other health professionals. 

The campaign and resources were developed in partnership with Aboriginal and Torres Strait Islander communities, health services and eye health stakeholders across Australia, including Project Steering Group members, an Aboriginal and Torres Strait Islander Reference Group, workshop participants, including people with lived experience.

Campaign branding and artwork were developed in collaboration with Gilimbaa, while multimedia resources feature Aboriginal and Torres Strait Islander eye health champions, community leaders and health professionals, including Nornie Bero, Dr Kristopher Rallah-Baker, Karlie Noon and the Kiwirrkurra Rangers.

In June 2026, stewardship of the ENEA resource suite transitioned from Minum Barreng: Indigenous Eye Health Unit to the First Nations Eye Health Alliance (FNEHA), supporting ongoing access to these resources for communities, health services and practitioners across Australia and aligning with FNEHA's commitment to First Nations leadership, community-led approaches and improved eye health outcomes.

The ENEA resource suite includes a range of print, digital and multimedia resources designed to support eye health promotion activities in communities and health services across Australia.

Resources can be downloaded, viewed and used to support community education, health promotion activities, waiting rooms, clinics, outreach services and workforce development initiatives. Since their release, ENEA resources have been distributed nationally and used by Aboriginal Community Controlled Health Organisations, health services, eye care providers and community organisations across Australia.

Print-ready files are available below. Information regarding future printed resource availability, campaign merchandise and ordering arrangements will be provided by FNEHA as these arrangements are finalised. Organisations interested in discussing community-specific adaptations or localisation opportunities are encouraged to contact FNEHA at heyyoumob@fneha.com.au.